Mar 30, 2026  
Academic Catalog 2025-2026 
  
Academic Catalog 2025-2026

AAS Digital Marketing - BSAM


Macomb Community College - Associate of Applied Science (AAS) AAS- Digital Marketing to Walsh College - Bachelor of Science in Applied Management

Macomb - AAS Degree Requirements Credits Walsh College - BSAM Degree Requirements
Semester 1    
Gen ED- Group I.A- see catalog/Macomb counselor or advisor 3-4* General Education Credit
ITCS 1010 - Computer & Information Processing Principles 4 IT 305 Business Computing Tools
MACA 1025 - Design I 4 Transfer Credit
MKTG 1010 - Principles of Marketing 3 MKT 202 Marketing I
Semester 2    
ITCS 2200 - Data Analysis 3 IT 202 Intro to Databases
ITWP 1000 - Introduction to Web Programming 3 Transfer Credit
MACA 1200 - Digital Illustration 4 Transfer Credit
MKTG 1050 - E-Marketing 3 MKT 445 E-Marketing Communication
Semester 3    
GEN ED - Group II - See catalog/Macomb counselor or advisor 3-4* General Education Credit
MACA 1055 - Digital Layout 4 Transfer Credit
MACA 1320 - Introduction to Photoshop 4 Transfer Credit
MKTG 2020 - Advertising & Promotion Management 3 MKT 309 Advertising and Promotion Management
MKTG 2060 - Consumer Behavior 3 MKT 415 Consumer and Buyer Behavior
Semester 4    
GEN ED - Group III- See catalog/Macomb counselor or advisor 3-4* General Education Credit
GEN ED- Group IV-see catalog 3-4* General Education Credit
ITWP 1450 - SEO (Search Engine Optimization) For the Web 3 Transfer Credit
MACA 1820 - Design for the Web 1 4 Transfer Credit
MKTG 2055 - Digital Marketing Analytics 3 Marketing Major Course
Total Credits for AAS degree  63  
Additional Courses/Credits at Macomb    
ACCT 1070 - Accounting for Entrepreneurs or ACCT 1080 - Principles of Accounting I 3*-4* ACC 100 Small Business Accounting
BCOM 2050 - Business Communications 4* COM 210 Business Communications I
MGMT 1010 - Principles of Management 3 MGT 201 Management I
MGMT 2100 - Effective Org. Behavior & Team Dev. or PSYC 2400 - Industrial-Org. Psychology (PSYC*) 3 MGT 303 Behavioral Management
General Education Credits - choose two courses in general education 5* General Education Credit
Elective Credits (any course 1000 level or higher)- students may wish to choose courses from the following areas: BUSN, MGMT, and MKTG. 8-9 Transfer Credit
Total Macomb Transfer Credits (includes AAS degree)  90  
    BSAM Degree Requirements
  3* COM 405 Business Communication Strategies
  3 MGT 402 Business Ethics and Legal Issues
  3 MGT 403 Introduction to Financial Management
  3 MGT 404 Human Resource Management
  3 MGT 406 Small Business Legal and Tax Issues
  3 MGT 453 Organizational Leadership
  3 MGT 454 Project Management
  3 MGT 465 Supply Chain Management
  3 MGT 471 Small Business Management
  3 MGT 461 Business Strategy and Policy
Credits required at Walsh  30  
Total Credits for BSAM Degree  120 Bachelor of Science in Applied Management
FastTrack - Students may FastTrack to the Master of Science in Marketing degree by taking four master’s level classes in place of BSAM major courses to complete their associates, bachelor’s, and master’s in as few as a total of 138 credits with 90 credits at Macomb!

Notes:

  • *Denotes general education credit
    • 30 semester credits hours in general education required to meet BSAM graduation requirements.