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Mar 29, 2026
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MKT 202 - Marketing I
This course examines the principles, concepts, and practices of marketing products and/or services in organizations. Students will learn how the marketing mix (i.e., product, price, promotion, and distribution) impacts the achievement of corporate goals and objectives. Students will also assess legal, regulatory, consumer/socioeconomic, internal, and external environmental factors; forecasting; and resource availability and utilization considerations in the marketing-management-decision-making processes.
Credit(s): 3
Prerequisite(s):
None.
Outcomes
- Recognize the RELATIONSHIPS and INFLUENCE of the various elements within the marketing process and the impact/consequences that each represent individually and together in revolving marketing issues associated with businesses, organizations and the world at large.
- Identify and effectively relate the four P’s of marketing: Product, Price, Place and Promotion.
- Identify specific marketing concepts, methods, techniques, strategies and tactics involved with effectively marketing products, services and ideas domestically and globally.
- Recognize and take maximum advantage of marketplace opportunities.
- Operate in critical thinking in the application of various strategies in resolving real-world marketing related situations.
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