| |
Mar 29, 2026
|
|
|
|
|
MKT 550 - Marketing Fundamentals
This course examines how a business conveys the value of its products and services to customers. Students examine various methods to identify customer needs; product design; customer and product service; and communicating with current and potential customers. Students also analyze competition; consumer analysis; product pricing and promotion; channels of distribution; and company capabilities.
Credit(s): 3
Outcomes
- Correlate the basic concepts of marketing with real-world factors that influence marketing decisions.
- Articulate the contributions of the marketing process to an organization’s strategic goals.
- Design value-driven marketing strategies to promote sustainable customer relationships.
- Create a marketing plan to launch a new product.
Add to Favorites (opens a new window)
|
|
