MKT 743 - Marketing Strategy, Structures, and Systems

• Demonstrate knowledge and comprehension of the main theories and applied functions of marketing, including its most common strategies, structure, and systems associated with the major business discipline and its subfields.
• Interpret the underlying philosophies, concepts, and critical attributes associated with marketing, along with its key traditions, frameworks, and subjects identified within the marketing BOK and literature
• Compare and contrast the advantages and limitations associated with marketing’s strategies, structure, and systems.
• Understand and comprehend the current Marketing Mix Model and its key attributes.
• Identify its advantages and limitations for the marketing of products, services, and solutions in the current marketplace based on business objectives and context.
• Assess consumer behavior and how professional marketers use and apply marketing techniques/research to identify the Voice of the Customer (VOC) and its applications within the marketing function.
• Understand the impact of culture, markets, and infrastructure for global and multicultural products, services, and solutions.
• Debate with colleagues and peers on the content and criteria of the various aspects of marketing, along with its key traditions, attributes, and elements in order to consult with other scholars and researchers concerning their application for a particular business strategy under study.