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Mar 29, 2026
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MKT 300 - Contemporary Marketing Trends
To succeed in today’s fast-paced, digital marketing world, it’s critical to integrate cross-channel marketing campaigns and be mindful of new marketing models and platforms. Companies with a strong online marketing presence are more likely to react swiftly to changes in consumer behavior. Contemporary trends such as mobile-first search, artificial intelligence (AI) marketing, voice SEO, connected TV, and micro-influencers will be examined, among others.
Credit(s): 3
Prerequisite(s):
MKT 202 .
Outcomes
- Identify how marketing trends align with the organization and its brand(s);
- Establish appropriate marketing channels for the target market(s);
- Integrate industry-appropriate contemporary marketing platforms;
- Develop insights from common marketing analytics measures.
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