MGT 623 - Starting and Running a New Venture

• Develop a business model and strategic launch plan using frameworks such as the Business Model Canvas and Lean Startup.
• Design operational workflows, resource plans, and performance metrics for early-stage businesses.
• Build a financial plan including startup costs, cash flow projections, and break-even analysis.
• Navigate legal, regulatory, and ethical requirements in forming and operating a new venture.
• Demonstrate leadership and team-building strategies that support growth and adaptability.
• Create a go-to-market and customer acquisition strategy using digital and traditional channels.
• Present a complete new venture plan to a simulated audience of investors or advisors, demonstrating communication, risk analysis, and strategic clarity.